Kostopil is a community that never stands still. Known as a regional industrial powerhouse, it is also a place of green parks and strong family values. The Agency for Territorial Initiatives developed a visual identity that captures the city’s core trait: its unstoppable momentum.
The Strategic Concept: #Grows (#зростає)
We moved away from static traditional heraldry to embrace a dynamic hashtag-slogan. Kostopil #Grows is more than a slogan; it is a promise of progress to its citizens and investors. It positions the city as an evolving entity—growing economically, socially, and culturally.
Impact and Implementation
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Empowering Local Business: We demonstrated the brand's versatility by integrating it with local manufacturers (e.g., "Rodyna" confectionery). This synergy boosts local brand equity through a shared municipal identity.
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Urban Navigation: From park signage to public infrastructure, the unified visual language brings a sense of order and modern aesthetics to the city space.
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Digital Identity: The hashtag format makes the brand "native" to social media, encouraging residents to share the city’s success stories online.
Kostopil today is a city that has defined its path toward the future. And that path is now visible to everyone.
ATI Project Team: Ihor Chava, Oleksiy Malytskyy, Yevhen Zahnitko.